Trust Your Instinct
You knew before you had the reasons. Move before the doubt does.
One principle, printed on light desert sand or turquoise cotton: soft enough to sleep in, thin enough to disappear under a shirt. Wear it long enough and you stop wearing it — you become it. Made to order, and on sale until the next principle arrives.
The antlers and the name across the chest, in one colour of ink, on desert sand or turquoise cotton. The first principle: the answer usually arrives before the argument for it.
Your mantra, worn where you feel it: to sleep, under the suit, on an ordinary Tuesday. Light cotton, made to be worn underneath, every day.
One design at a time. When the next principle arrives, this one is retired and not printed again — here is why.
Know someone who should be wearing this? Share your own link and earn €5 for every shirt bought through it — refer a friend.
Antlers fall every year. They grow back bigger.
By wearing it, you become it
Words start it. Feeling it makes it real.
Say a thing often enough and it begins to shape the one who says it. But the sentence is only the door. The deeper act is to feel it — to stand in it, breathe as it, walk out already it. That is why the words go on your chest, not on your wall.
Made for the one wearing it.
Wear it to sleep. Wear it under the suit on the day of the big meeting — the quiet one in the tie, with your superhero costume underneath. It keeps you grounded where you want to be. The shirt is not about you. The shirt is you.
The Shirt
- Fabric
- 100% organic ring-spun cotton, 180 g/m²
- Fit
- Unisex, regular — EU sizing
- Colour
- Desert Sand or Turquoise
- Direct-to-garment, water-based inks
- Care
- Wash inside out at 30°, no tumble dry
- Made
- Printed to order in Europe or the US, whichever is nearer
Measurements
| Size | Chest | Length |
|---|---|---|
| S | 50 | 69 |
| M | 53 | 73 |
| L | 57 | 75 |
| XL | 59 | 77 |
| 2XL | 64 | 79 |
Garment measured flat, in centimetres. Chest is the full width across the shirt just under the arm; length runs from the highest point of the shoulder to the hem, and each shirt can vary by a centimetre or two. These are EU sizes: if you usually buy US sizes, go one up. Between two sizes, size up for a looser look. More in the FAQ.
One email,
the first of
the month.
The new shirt and its principle. Nothing else, no restocks, no second chances.