Questions

When will my shirt arrive?

Around 5–10 working days to most destinations from the day you order. You will get a tracking link when it leaves the printer.

It is slower than a warehouse would be because your shirt does not exist when you order it. It is printed for you, then shipped.

What size am I?

The fit is unisex and regular — true to size for most people. Every size is listed with its flat chest and body measurements in centimetres on the drop page. Measure a shirt you already like and compare; it is far more reliable than guessing from a letter.

Between two sizes, go up for a looser look.

What if it does not fit?

You have 14 days from delivery to change your mind, for any reason, and we refund you to the card you paid with. Return postage is yours to cover unless the shirt arrived faulty or wrong, in which case we pay it and you should tell us before sending anything back.

If the drop is still open and you want a different size, the simplest route is to order the size you want and return the first one. Once the month has closed we cannot reprint it, so a return at that point is a refund rather than an exchange.

Full detail on returns, including the withdrawal form.

Where do the principles come from?

From the long shelf of books and ideas about getting better at things — habits, nerve, patience, compounding. Each month we take one and cut it down until it fits on a chest.

No guru, no programme, nothing to sign up for. Just the one idea, worn for a month.

Why can I not buy last month's shirt?

Because we said we would not print it again, and that is the whole idea. When a month closes, the artwork is retired permanently. No restocks, no reissues, no anniversary reprints.

Past drops stay visible in the archive so you can see what existed. You just cannot buy them.

How do I wash it?

Wash inside out at 30°, no tumble dry. Wash it with similar colours and it will hold its print for years.

Heat is what kills a print, not washing. Skip the tumble dryer and do not iron directly over the design.

Will the print crack?

Not if you keep it off high heat. The ink is applied so that it sits in the fabric rather than as a layer on top, which is why the shirt still feels like a shirt where the design is.

What is it made of?

100% organic ring-spun cotton, 180 g/m², in Desert Sand or Turquoise. Direct-to-garment, water-based inks. Printed to order in Europe or the US, whichever is nearer.

Where do you ship?

Almost everywhere. Every shirt is printed at the facility nearest to you — in Europe or the United States — so it does not cross an ocean it does not need to.

Outside the EU, import duties or taxes may apply on arrival depending on your country. Destinations and costs are listed on shipping.

Can I get the next design early?

No, but you can be told the moment it lands. The mailing list goes out once, on the first of the month, and that is the only thing it is for.

Do I need an account?

No. There are no accounts and no passwords. You check out as a guest, and you can look up an order any time with your order number and email on order lookup.

One shirt a month does not justify an account, and every account is personal data we would then have to hold.